The Lover is a promising identity for a brand: Level Four: spiritual love, self-acceptance, and the experience of ecstasy Level Three: following your bliss and committing to whom and what you love Level Two: seeking great sex and/or a great romance
Level One: infatuation, seduction, falling in love (with a person, an idea, a cause, work, a product) Strategy: become more and more attractive – physically, emotionally, and in every other wayĪnd here are the messaging levels of the Lover archetype. In addition, let’s see what we know about this archetype.ĭesire: attain intimacy and experience sensual pleasureĪim: being in a relationship with the people, the work, the experiences, the surroundings they love All of these points lead us to believe that the archetype that Palmolive belongs to is Lover. Shining with your inner and outer beauty is essential. And overall, beauty is the main message in the post. Pink has always been known as the ‘romantic’ color. The pink color that is so overpowering in the photo symbolizes romance. We can see it judging by her smile and the fancy outfit that she has put on. Firstly, being attractive and nice to look at is one of the messages here. The flowers surrounding her act as a way of letting us know that her hair smells nice. One that will keep her hair fresh and smooth all day long. The caption suggests that she is passionate about hair care. If her followers trust her, which is most probably the case, she is bringing a new audience to Palmolive. The model of the photo is Jeanine Gutierrez who is an actress that has 1.8 million Instagram followers on her own. Palmolive uses a very smart advertisement option in this post. Moving on, let’s focus on the positioning strategy that Palmolive uses.īut before that let’s have a look at the following Instagram post. Meaning that something simple as the employees being happy within the company, will guarantee customers relief as well. If the company has a good foundation then its road will probably be pretty smooth. We can infer from the statement that employee relationship is valued in the company. Taking everybody’s thoughts and opinions into consideration is a key factor in a successful business.Īnd here is the vision statement of the company “ As we plan our strategies to sustain growth for the years to come, our core values of Caring, Global Teamwork and Continuous Improvement will continue to drive our future initiatives”.
One person may want a shampoo that will smooth out the hair, while someone else may want something like bringing shine to the hair. As all of us have different hair types, our goals may be different. This company knows that people’s needs vary. The Company is also committed to protect the global environment, to enhance the communities where Colgate-Palmolive people live and work, and to be compliant with government laws and regulations.” “ Colgate-Palmolive is committed to act with compassion, integrity, honesty, and high ethics in all situations, to listen with respect to others, and to value differences. Here is the mission statement of Palmolive. To start, let’s look at its mission and vision statements.
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